
Rules handle the predictable bits.
Saving details, sending confirmations, setting reminders and moving information between tools. If the same thing should happen every time, a rule is usually cheaper and more dependable than AI.
Copying an enquiry into a spreadsheet. Sending the same confirmation again. Typing up Monday’s list from three different places.
I’m Shaun. I help small businesses and charities in Rotherham, Sheffield and beyond automate their repetitive admin. I connect the tools you already use so the routine steps happen on their own, and the bits that need you still come to you. Sometimes AI helps. Often a few sensible rules do the job.
Tell me about the jobSee some real examples
Shaun helped us with our meeting app, our delegates got their email updates immediately without me needing to touch a button, giving all the key logistic information, bespoke to them. It’s marvellous
Pick one. Each example shows what usually happens now, what can happen on its own and what stays with a person. Each one is based on a workflow I’ve built and run.
It lands in your inbox between a delivery notice and a newsletter. You copy the details into a spreadsheet, mean to reply after lunch, then can’t remember whether you did.
What can happen on its own
Still yours: The reply. That’s where your knowledge and personality do the work.
Where it’s running
Plan B’s website enquiries are saved straight into its client list as “pending”, and the owner gets an email with a one-click reply. Quinn Photography’s form filters out spam first, then shows the wedding date and venue at a glance.
See the Plan B websiteYou add them to the list, send the confirmation, answer the same question about parking, then count the list again to see whether you’re nearly full.
What can happen on its own
Still yours: Deciding what happens when it’s nearly full, and anything that needs a personal touch.
Where it’s running
For a Together Events conference, each registration creates a delegate record and sends a confirmation with the practical details. Once numbers reach a set point, the organiser gets an email, so a person decides whether to close registrations. For another event, people who give a phone number also receive a text, and any session they suggest goes straight into the programme planning.
See the Together Events appSomeone sends a form, then emails to ask whether you got it. You check, reply and quietly hope you haven’t missed anyone else.
What can happen on its own
Still yours: Checking the rare one that’s flagged, before anything is sent again.
Where it’s running
The forms platform I built in sPHere sends confirmation receipts within about a minute. If a confirmation needs attention, the workflow stops on purpose and asks a person to look before anything is resent, so nobody gets the same email twice.
See the forms platformEvery Monday, someone opens the task list, filters it four ways and types up a summary. By the time it’s sent, two things have changed.
What can happen on its own
Still yours: Reading it, questioning it and deciding what matters this week.
Where it’s running
For a charity team I work with, an automation gathers every open task each week, and AI writes the breakdown from that complete list. A similar workflow gathers banked cheques for the bookkeeper’s monthly pack. The automation does the gathering; people still check the result.
Automation simply means one tool passing information to the next when something happens. A form arrives, a record is saved, an email goes out. That’s most of it.

Saving details, sending confirmations, setting reminders and moving information between tools. If the same thing should happen every time, a rule is usually cheaper and more dependable than AI.

Summarising a long list, drafting a reply or sorting messages by what they’re about. It can save a lot of typing, but it can also get things wrong, so I build in a point where a person checks what it’s produced.

Refunds, awkward replies, anything involving judgement or someone’s feelings. We agree where the automation stops and hands over, so it supports your service instead of making it feel robotic.
I learnt this one the slightly embarrassing way. One of my own workflows once produced around 200 failure emails before I fixed it properly. Tools change, a field gets renamed, a login expires... and an automation that ran perfectly for months suddenly doesn’t.
So now I build for that from the start. Workflows check what they’ve done, stop rather than guess and tell someone when they need help. You’ll know how to pause each one, and how to check it’s still running.
You don’t need a flowchart. Talk me through what happens now, including the workaround you’ve been meaning to fix for months.

What comes in, what happens next and who needs to see it. I’ll suggest a sensible first workflow, and tell you if a setting in a tool you already have would do it. Then I’ll agree the scope and price with you.

I’ll connect your tools and run real examples through it, including what happens when a form is half-filled or a step fails. You’ll see each part working before it takes over.

You’ll know what each workflow does, which accounts it uses, how to pause it and what it costs to run. If you’d like me to keep an eye on things, I can arrange ongoing support.
Usually not. I start with the tools you already pay for, such as your email, forms, calendar, spreadsheets or CRM. Sometimes an automation service is needed to connect them, and I’ll explain what that costs before you decide.
It should run quietly for a long time, but no automation is set-and-forget. The tools it connects get updated. I build in checks and alerts, show you how to pause things, and can look after it if you’d rather not.
No. Plenty of useful automation involves no AI at all. Where AI might help, I’ll explain what it does with your information, what it costs and where a person checks the result.
Where possible, the workflows run on accounts in your name, so you keep control. I’ll tell you which services your information passes through and what each one is used for.
That depends on the job, the tools involved and how many steps there are. After a conversation, I’ll give you a project quote with a clear scope, plus the running costs of any services it relies on.

The enquiry you keep copying, the reminder you always forget, the list you type up every week... tell me what happens now. A sentence or two is plenty.
Let’s talk it throughNo commitment, no pressure. Based in Rotherham, working with businesses in Sheffield and beyond.